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Newspaper that you are not reading is causing pollution

We are living in trying times due to Covid-19. As I walk around my neighborhood  (that's pretty much the only activity you can do these days!) - I see a lot of newspapers with a plastic sleeve on getting delivered to various houses on their driveways or front porches but not getting picked up by the residents. Some people don't really want to bring those newspapers inside their homes due to fear of potential exposure to coronavirus on the newspaper and have been relying more on digital media.

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Wonder what's in your shoes?

How many of us think about plastic before wearing our shoes? Well, it doesn’t even come to our minds that we are consuming plastic for every new pair of sneakers we buy for ourselves or for our family! For their lightness, strength, durability, and easy access, plastics have entered our lives in unimaginable ways.

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Second life of single-use

Single use plastics have a huge impact on earth. On average, more than 120 million plastic water bottles are used every day in the US alone. That’s a staggering number!     While we all should strive to minimize the consumption of single use plastic as much as we can, what about the ones already consumed and ready to go to the landfill or our oceans? There is a ray of hope. Companies are making some really cool products by recycling single use plastics. And if you don’t know about the origin of the product, there is no way to tell the difference. Check out this t-shirt made using recycled plastic bottles or these golf shorts made from plastic waste...

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Living in the COVID-19 world

We are all living in a different world these days. For all of us, it’s the first time we have seen an impact at this level that spans across the whole world at the same time. There is no doubt about the negative impact this virus can have on the health and economy of the world, and we all want it to get over as soon as it can. On the positive side, It’s also a moment to introspect and see this challenge as an opportunity to improve our lives when we return back to the ‘normal’. With the lockdowns or shelters in place across the world, many countries have started seeing the pollution levels going down. It reminds us...

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How it all started

The trash cans filled with single use plastic, the excess clothing hanging in the clearance sections that will fill up the landfills soon, the tons of plastic bags coming with grocery shopping - the waste all around us is endless. We wanted to do our part by first not creating this waste and then by helping clean up the earth by using products that are using responsible choices. We discovered that there are many innovative brands making new products using the existing waste products that would have otherwise gone to landfills rather than sourcing virgin raw materials. These brands were giving a second life to existing products. We found tee shirts, sunglasses, active gear, yoga mats, bags, and many more...

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