GoodsAgain is a conscious choice for people who choose meaning over mass. We are a female-owned and led brand that specializes in a curated selection of contemporary, upcycled goods which embody style, sustainability, and uniqueness. 

Our Philosophy and Mission

The core tenet at GoodsAgain is to 'Reuse' existing materials as much as possible. "Why make products from the scratch when you can make them from the stuff already around you" – that’s the thinking that goes behind every product at GoodsAgain. 

How it started?

Hi, I am Tanu, the founder of GoodsAgain. I started this journey as a step to living a more sustainable lifestyle with a focus on reducing waste and reusing existing materials.

The sight of ‘excess’ that we see all around us - single use plastics, over the top packaging, mindless fast fashion, overload of freebies, has always been a pet peeve for me. I wanted to create awareness to cut this excess waste but also find ways to turn this 'waste' into something fresh and exciting. Having spent my first two decades in India, where it's a common practice to reuse, repurpose or repair anything before tossing away, it was sad to see so much good stuff being thrown away. "Why make products from scratch when you can make them from the stuff already around you" has been the guiding philosophy behind every product at GoodsAgain. And that's how it got its name!

Before starting GoodsAgain, I have spent 15 years in the Corporate world. It was time to switch gears and do something closer to my values. Besides making a change through GoodsAgain, I also love to inspire the next generation by teaching Sustainability courses at Montclair State University.

Personally, I live in New Jersey with my family. I love living a healthy lifestyle, cooking meals at home, and teaching my kids everyday earth friendly ways of living and having fun!

Let's break down what Upcycling is

Upcycling is all about taking discarded materials that would've otherwise become trash and using them to create something new, instead of resorting to brand-new raw materials.

The magic of upcycling lies in its power to not only keep waste out of landfills and oceans but also to cut down on energy use, water consumption, and CO2 emissions. It's a real champ when it comes to being kind to our planet.

What makes an upcycled product really special is its journey from its previous life to its second life. Each product has a unique and captivating story, which not only adds to its charm but also makes for some pretty interesting conversations.

I work closely with selected partners who are experts at doing what they do i.e.  upcycling existing stuff into fresh new products while giving work opportunities  to under-privileged people. I love bringing you these upcycled items that not only brighten up your life but also come with stories of social impact that'll leave you inspired. We're here to get the conversation going and raise awareness about making eco-friendly choices. Thanks for hopping on board this sustainable adventure with us!

How are we different?

As a company with a creative spirit and a strong commitment to the environment and society, here are the key things that set us apart:

Focus on Reusability

We're all about giving waste materials a new lease on life. Our goal is to craft beautiful and distinctive products while using as few new raw materials as possible.

Uniqueness

Upcycled products have a special charm – they're one-of-a-kind. Every item you discover at GoodsAgain comes with a fascinating backstory and an equally exciting journey from its previous life to its second chance. Since you have little control over raw materials and pieces are handcrafted, no two pieces are exactly same.

Social Impact 

We believe every person deserves respect and dignity. That’s why each GoodsAgain product not only helps the planet, but also empowers the artisans behind it — supporting their families and strengthening their communities.